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The Sea to Sky Outdoor Adventure and Recreation Enterprise (SOARE) is a new non-profit developed to serve the corridor with resources that will benefit small to medium businesses of the outdoor industry.
Working alongside a board of directors that included industry leaders throughout the region alongside Squamish Economic District, we developed the brand and communications framework that would help communicate their benefits and encourage membership uptake.
This included design of their maker space (or 'basecamp') in downtown Squamish, developing their website and social media program.
