CrispAir

A modern identity for a new climate
A modern identity for a new climate
A modern identity for a new climate
A modern identity for a new climate
A modern identity for a new climate
A modern identity for a new climate

CrispAir has provided air conditioning services to Perth for over 30 years. Now under new ownership, they came to us to modernise the image of the brand, to better reflect how their offering has changed in a world of smart home devices and EV batteries.Taking inspiration from their original palette, we developed an identity around the idea of heat and energy transfer, using a dynamic gradient as a foundation for a bold, clean, contemporary brand.

Disciplines
Brand strategy, Graphic identity, Animation
Collaborators
Press

Other work