Gateway Theatre

Gateway wanted a refreshed brand to reflect the changing times: their offering which has now spread beyond traditional theatre performance, and their audience in Richmond, the demographics of which has changed dramatically over the last 15-20 years.

We completed an extensive strategic project to understand the nature of where the organisation is now, and we felt that the new brand should elevate the theatre’s role in the community - championing the importance of performing arts in bringing together diverse peoples and ideas. That was distilled in a central thought of ‘A Stage for Richmond’, which we then used as inspiration for a new graphic identity, that draws inspiration from the theatre’s past, while being a truer reflection of the people and cultures it now serves.

An accessible, bold style combined with a flexible system has allowed us to activate the brand across their wide offering of events, initiatives and activities, and provide a solid foundation for a completely new website, which we launched in early 2023.