Lac Le Jeune Resort

First opened in the 1970s, Lac Le Jeune Resort was a cherished lakeside retreat for international tour operators and local wildlife enthusiasts, that fell into a gradual decline before closing in 2019.With new ownership, Skeleton Crew were engaged to breathe new life into the resort looking to attract a new generation of guests, by providing a rustic experience that focusses on outdoor activities.

We developed the creative platform ‘Live Jeune’ - presenting Lac Le Jeune as a playground for all visitors, whether young families, older couples or company retreats. Out of this came a vibrant and fun-loving brand identity that we executed across social, print, signage and alongside MDM Digital, a bookings website.