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Make Nice is a zero waste dish soap company, providing an environmentally friendly alternative to liquid dish soap in the form a solid bar: a relatively new category in the cleaning category.
They approached us to create a brand campaign that could simply and boldly communicate why they represent a sustainable choice, in a marketplace for eco-goods that's crowded with half truths and scepticism.
Under the platform 'a new dawn for dishes', we developed a visual world that brings together the category washing dishes and the natural environment in a playful yet direct way. Finding a way to deliver the message in a light, optimistic way avoided any hint of worthiness or preaching that can often turn people off eco brands.
