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The 1964 was named after the year the THC molecule was discovered, and the decade that changed the course of youth culture forever.
We wanted to add more depth to the brand identity by exploring the grassroots DIY spirit of 60s, and adding more authenticity and ‘imperfections’ into the work. Between a bespoke typeface, countless textural applications and working with film photographer Carly Horvath, the aesthetic of 64 is now much more in-keeping with the original spirit of the brand, as well as the consumers they sell to.
