The One Sixty

Port Moody has become a well known destination for its breweries, but if you’re not an IPA-enjoyer or Sour-savant there’s not been much to cheers to.The One Sixty is the first bar to brewery row to focus on wine and food pairing, and came to us to create a brand that clearly differentiated itself from the breweries, while still feeling true to the area.With expressive type, a rich colour palette and a playful suite of collage imagery, we wanted to develop an identity that felt like an elevated version of the breweries around it - approachable enough to not feel like white table service, but a fancier affair than a quick one down the pub.