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In under a decade, Vessel has gone from one man and a mobile canning machine, to a global supplier and service provider of cans for beverage companies. We were fortunate enough to work with them during a crucial phase in their growth - a merger between two sister companies, both still establishing themselves on either side of Canada, and with young, tight-knit working cultures.
A part of our job was not just to give a new, more grown-up image to the company now called Vessel, who would be soon to be dealing in millions of cans as oppose to thousands, but to retain the spirit of the founders and the employees, which was much closer to ambitious startup DIYers, than corporate suits. ‘The Power of Can’ became the call to arms for the potential within the company, as well as the potential they offer breweries as they grow.
Through interviews, employee engagement, and rounds of development, the new Vessel brand was launched to resounding positive sentiment both internally and with customers. It has become an extremely well known identity in the industry, and has powered them on to their sale to global behemoth TricorBraun.
